Select schema type
Choose the structured data format that best matches your page content.
✦ Structured Data Tool
Create clean JSON-LD schema markup
Create clean, copy-ready JSON-LD structured data for common schema types without writing code manually.
✓ Dynamic schema fields
✓ Live JSON-LD preview
✓ Browser-based generation
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Choose a schema type
Select a schema type and complete the relevant fields.
How it works
Create structured data in three steps
Complete the fields
Add accurate information for your article, product, organization or other entity.
Copy JSON-LD
Copy the generated script and add it to the relevant page template.
What is schema markup?
Schema markup is structured data that helps search engines understand the entities, properties and relationships described on a web page.
JSON-LD is commonly used because it can be added separately from visible HTML while still describing the same page content.
Frequently asked questions
Schema Markup Generator FAQs
Where should JSON-LD schema be added?
It can be placed in the head or body of the relevant page inside a script element with type application/ld+json.
Can one page contain multiple schema types?
Yes, provided each schema type accurately represents content on the page and does not create misleading duplication.
Does schema markup guarantee rich results?
No. Valid structured data improves eligibility, but search engines decide whether a rich result is displayed.
Should every field be completed?
Complete all required fields and as many relevant recommended fields as possible without inventing information.
Create structured data that accurately represents the page
Select the correct schema type, complete the required fields and test the final JSON-LD before publishing.
Generate Schema Markup